The Beginning of an Idea

The sky is actually red. The only reason why it turns blue is to reflect our mood. The sun decides when to rise and when to set, but when it does make up its mind, the world is breathtakingly beautiful.

Her face is round, meeting at the most subtle point of her chin, as if the marble would roll down it’s entire life, only slowing at the end appropriately so. The light that reflects off of this marble glitters all its life and is proud of itself. She sees the marble’s colors and is proud of herself as well.

Her eyes. Look at them. They are placeholders for almonds. Roasted almonds, unsalted. God accidentally ate them and now she only has dark brown eyes. She doesn’t mind. And her nose is like a rabbit’s tail, soft and lucky. She has never had sinus’ or congestion. Her ears are pale, but quickly flushes a soft red when she thinks of unspeakable matters, like kissing Harrison and the fantasy continues.

Her name is Olive. She is sweet like one. If you were to ever find a sweet olive,
it is Olive.

In Motion

Last term I took Miguel Lee‘s Motion Design 1 class. The course is a basic introduction to After Effects and understanding the fundamental elements of animation. Using vectors and sans serif text isn’t my forte nor something I am too interested in, so for most of my motion pieces, the animation and drawings are done with my right hand, and sometimes my left.

Skin is about Sam, who rips off its skin to reveal the true self—now happier than ever. The music is Amiina’s What Are We Waiting For.

Pepe believes anything is possible. Crouching low and jumping high, Pepe flies into the sky. All it takes is some faith, some muscles, and a pure heart and you can be there right next to Pepe. Go on, try it. Music by CocoRosie’s Surfer Girl

Henriette is abandoned by a door shut. He is sad and begins to cry. His tears fill the room and Henriette eventually and unfortunately drowns himself in his own tears. Music by Paavoharju’s Alania

A New LAX

LAX identity poster

For Sean Adams’ Communication Design 4 class, we were given the assignment to take a company or establishment and give them a new uplifting identity that’ll push them in the right direction. I chose to rebrand LAX; it was definitely a challenge, but incredibly enjoyable.

Above is the identity poster that will go out in the real world. LAX does not need to advertise themselves, being one of the most busiest airports in the world, but a compelling artistic poster would really engage the people of Los Angeles. It would stop people and have them appreciate the beauty of the painting and the building and have them appreciate LAX for putting something worthwhile into the streets of Los Angeles rather adding to the noise of advertisements. I used a beautiful photograph of the Encounter theme building at LAX taken by Bruce Aleksander & Dennis Milam, and overlaid a gouache painting that I painted. 

Below is the entire rebranded identity system, from the logo, to the website, to the collateral, to even the architecture. The big shift for LAX’s new direction was to take them from drab, boring, inefficient to comfortable, but fun. The new LAX will be a combination of Apple plus Disneyland because the experience should be seamless yet enjoyable. I took inspiration from the ambitious beginnings of aviation in Los Angeles. The jet age had such immense potential to be classy yet fun, but the demand of air travel for consumers took priority over design. Bringing back the aesthetics of astroburts and wild color palettes, the new LAX becomes a modern jet age experience. In a future post I might individually explain each section, but if you have questions, feel free to ask.LAX rebranding system